Services:

Fresh, Hot Concepts® - Unique and systematized approach to new product development to create insightful, unique and targeted new product concepts.

Ideas From Life® - Proprietary ethnographic research method to gain true-to-life insights directly related to your target product and category, for the development of new product concepts and refreshed brand positionings that truly resonate.

Brand Focus® - Proprietary qualitative market research methodology that provides insightful assessment of new product concept appeal and uniqueness; diagnosis of individual copy and graphic concept elements; and sensitive ranking and differentiation of appeal between concepts; while simultaneously building concepts with in-session ideation.

The Equity Optimizer® - Unique and systematized approach to creating brand equity extension concepts that build on rather than vitiate core brands.

Brand Sharpener® - Proprietary approach to developing new or refined product positionings that exceed current brand claims, positioning and imagery.

The Name Factory® - Unique analytical approach to name development that goes well beyond computer programs to deliver names that are truly evocative and compelling.

Category Portal® -Thorough, in-depth category reviews, analysis and secondary data searches, uncovering business insights, opportunities and issues.

Whole Brain Idea Generation® - Unique and proprietary approach to ideation sessions that integrate creative and pragmatic thinking for unusually productive, actionable output.

Insight Presentations® - Customized speech and presentation development including interest-generating multi-media audio-visual and graphic support.

Brand Finder® - Analytical and systematic approach to identification of appropriate acquisition options

Equity Finder® - Analytical and systematic approach to identification of appropriate license options

Brand Fixer® - Pragmatic solutions to Brand problems

Own Brand® - Private Label brand development that builds equity and adds value.