New Product Development / New Business Development,
Concepts and Innovation,
Qualitative Market Research, and Ethnographic Research Projects

The Concept Factory: Top Level Marketing and New Product Development Experience and Expertise on an Affordable Out-Sourced Consultant Basis

The need for new product development and marketing innovation in business is greater than ever before, and yet top level marketing talent may not be affordable or feasible for your firm. That's where The Concept Factory can help, with extensive successful new product development and new business development experience with top consumer products and brands for both Fortune 500 and small entrepreneurial companies.

• Successful New Product Development and New Business Development
  Our associates each have MBA degrees in marketing from top business schools and an average of over 20 years of new product development experience launching new products and successful brands.
  
  
• Effective Concept Innovation, Ideation and Brainstorm Sessions
  Our unique approach to concept innovation, ideation and brainstorm sessions balances creative and pragmatic thinking processes, resulting in truly fresh, breakthrough and yet practical new product business opportunities and marketing innovations.

• New Product, Marketing and Brand Strategy Consulting
  Our extensive experience and expert resources can help your business improve every aspect of new and existing brand marketing including:
  
  
  • Optimizing your entire product line strategy
  • Identifying profitable new products and business opportunities
  • Creating compelling brand positionings and identities for new products and existing businesses
  • Creating effective product claims, copy and packaging
  • Developing effective business, financial and marketing plans for new products and existing businesses
  • Building retail and direct market channels of distribution for new products
  • Refining each element of the marketing mix including:
    • Product Naming
    • Product and Technical Development
    • Pricing and Sizing


• Qualitative Research, Focus Groups, and Other Forms of Consumer Research
  Our proprietary and unique market research methods and processes produce targeted, specific and actionable results - pragmatic solutions and answers to your business questions regarding new products or existing businesses

• Package and Advertising Copywriting and Graphic Development
  Copywriting for packaging and advertising that sells your new product or existing business by focusing on what the consumer wants, and positioning your product to meet their needs with a compelling and unique value proposition.

Better New Products and Businesses Come From Better Thinking!
Business success is no accident. It is the direct result of better, deeper, and more original thinking, and is refined with years of successful experience.

No Window Dressing - What You See Is What You Get!
When you contact The Concept Factory, you will speak with our top people, with quality of experience on par or superior to the top marketing consultancies and advertising agencies. The difference is that these top people are the people who will actually work on every aspect of each project, unlike the big firms where the real work is usually done by junior people and trainees. We have no junior people at The Concept Factory. You sign up for and get top quality thinking, experience and expertise.